Visiting consumer fairs, exhibitions the poor marketing and planning of the organizers becomes obvious to the visitor. Many of the vendors are selling exactly the same item and some distance away from each other, which will naturally affect their sales as the customer has already checked the same item at an earlier store. For example at the Panaji trade fair there were at least 4-5 vendors selling exactly the same books and toys for children.
However there were no vendors selling inexpensive stationery items like pens, notebooks, soap, food items, electronic item, which almost all people need and purchase regularly. The system for selecting vendors and how these vendors are sourcing the items they sell could be improved, to increase their sales and also for the benefit of the visitors to the trade show.